Adding in to the previous post of the marketing strategy:

I have one example where we can link up the few tools.
In this example, we are able to link promotion, packaging, distribution, partnership together.
For the Singapore Arts festival this year, the Art festival has worked together with the tote and Singapore turf club introducing packages to students where there is discount up to 60%. The distributor here is the schools, when schools brings the students for these art performances, the tote and Singapore turf club subsidized up to 60% for their ticket. The partnership between the Singapore Arts festival and tote club has increase the number of students attending the Arts fest to 20% of the total audience this year.

Due to the economic recession this year, the Singapore Arts Festival has decrease the price of the ticket by 20%, which has attracts more families whom has stay in Singapore for this school holidays to attend. The response of this reduce in the price of the ticket was good, families also thought that the Arts festival this year was able to cater to more people.

All these marketing strategies that Singapore Arts festival has executed have pushed this year’s attendance rate to 92.5%, the highest in the 20 years. The attendance of the Singapore Arts festival has proved that thee Singapore Arts festival have came out with the successful strategies.

[references: Lian he zao bao, now pg 1]